“Everything is a street if you’re brave enough”
We were tasked to organize and conduct the promotional event for the TUBULAR, an urban line of Adidas sneakers. The concept was to create an atmosphere that would evoke the spirit and the key attributes associated with the TUBULAR.
The main protagonists were a group of versatile parkourists that used their various skills to simbolically present all the unique characteristics of the model and the style that goes with it.
For this occasion we selected the original venue of popular Belgrade club „Drugstore“, a perfect setting to represent this creative concept of urban and innovative streets challenging fashion.