It’s one of those projects that will make you say “Hey, this looks so simple, I could’ve done that!”, but how wrong you would be. It is a common knowledge amongst designers that sometimes, project that is easy on the face of it is the most demanding. But that’s where the fun begins.
We’ve created an identity for an application that is basically a group travel platform, which makes trips for a group of friends much easier than ever before (free ad). It was a challenging thing to do, finding an adequate visual solution to represent all the characteristics of the app, but evading the trap of misleading users to think it’s a just a virtual bank or similar service.
But the most important step was adapting the creative solution for the target group, which was by the behavioral parameter, a younger group of people that are fond of traveling. And hate boring design.