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    FriendFund

     

    Traveling application

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    It’s one of those projects that will make you say “Hey, this looks so simple, I could’ve done that!”, but how wrong you would be. It is a common knowledge amongst designers that sometimes, project that is easy on the face of it is the most demanding. But that’s where the fun begins.

     

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    We’ve created an identity for an application that is basically a group travel platform, which makes trips for a group of friends much easier than ever before (free ad). It was a challenging thing to do, finding an adequate visual solution to represent all the characteristics of the app, but evading the trap of misleading users to think it’s a just a virtual bank or similar service.

    But the most important step was adapting the creative solution for the target group, which was by the behavioral parameter, a younger group of people that are fond of traveling. And  hate boring design.

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