We always enjoy telling good old stories in a modern way, this way we can connect people more firmly and lose the generation gap. That is exactly what we had in mind for the new LaGrana brand identity, to depict all the well known benefits in a manner that would be relevantly received by the target group.
Our team came up with the creative solution for each product line that now has its own color code, regarding the product characteristics. We aimed to create a certain differentiation between different categories, but also to be part of one unified whole.
A healthy evolution
It was important to emphasize both the evolution and activity, but staying in-line with the main and already recognizable brand characteristics. We decided to preserve the most dominant visual elements through the process of creatively and logically multiplying their significance in a packaging that clearly states that the brand follows its consumers and their lifestyle.
Each packaging has plain and direct communication, with each visual element having its logical place in the communication hierarchy and structure. Something that was considered as a setback in a previous iteration, we have now exploited and used as an advantage, aiming to position the brand where it belongs.