We strongly believe that the suit doesn’t make a man but it says a lot about him. That’s exactly what we wanted for YUHOR products, to be noticed on the shelves minus the risk of overpromise.
The primary goal was to separate YUHOR from the competition as the oldest domestic meat industry with highest quality control certificates. Our work consisted of finding creative solution for each and every assortment and carefully tailoring the packaging design to match the uniqueness of the product within.
It was a process of creating a sustainable positioning strategy to revitalize and redesign “YUHOR” brand identity, which considered communication repositioning, visual identity redesign, packaging redesign on all product assortments and follow up campaign that included OOH material and TVC.