Moja Kravica Sladolend
Eat ice cream, build the city. Simple as that.
An updated look & feel of an app we did for our client and market leader Frikom. We made sure that the users are engaged even more, with newly added features and options to exploit their creative and playful side.
Ice cream land
We designed the entire city called Sladolend (which basically means Ice cream land) to be more immersive and to evoke the sense of real adventure and creativity. The app consists of the main game in which users enter random codes printed on the Frikom ice cream to unlock different buildings and elements that can be used in building their own city. The game is also co-operative and encourages interaction with other players. Secondly, we introduced an additional mini game in order to further engage the users and give them one more opportunity to collect buildiable elements.
Icy and creamy look
Frikom was aiming to step up its game when it comes to consumers’ engagement with the brand by introducing a special app that makes eating ice cream even more of a thrill.
The main approach in our creative process was to create an intuitive and easy to use interface and options. Each segment was carefully designed in order to add to the icy and creamy look and feel that is supposed to match the Frikom ice cream.