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    Vitalia​

    ​

    We had an opportunity to redesign the brand identity of “Vitalia”, the most recognizable umbrella brand of “Mlijekoprodukt”, and to introduce and communicate a completely new “Vitalia” brand icon.

     

    Vitalia_Mleko_Arhitektura.jpg
    Vitalia_Logo.jpg
    Vitalia_Drawing.jpg

    DesignBüro developed a strategy based on the logic evolution of the brand identity without losing the traditional elements of the brand.

     

    The hero icon was created as a playful bear that symbolizes essential traits of the brand, having that middleman role in the process of sending the message to the consumers.

    Vitalia_moodshot.jpg
    Vitalia_Mleko_gama1.jpg
    Vitalia_Kantice_2.jpg
    Vitalia_KiseloMleko_5.jpg
    Vitalia_Jogurt_4.jpg

    The communication tone was carefully tailored for the main target group that values good and traditional meal, with domestic recipe in a family atmosphere.

    Vitalia_Comparison_2.jpg
    Vitalia_Pattern_2.jpg
    Vitalia_GustiJogurt_3.jpg
    Vitalia_Moodshot_1.jpg
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    Kneza Miloša 52

    Belgrade, Serbia

    +381 66 642 4343

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