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We had an opportunity to redesign the brand identity of “Vitalia”, the most recognizable umbrella brand of “Mlijekoprodukt”, and to introduce and communicate a completely new “Vitalia” brand icon.
DesignBüro developed a strategy based on the logic evolution of the brand identity without losing the traditional elements of the brand.
The hero icon was created as a playful bear that symbolizes essential traits of the brand, having that middleman role in the process of sending the message to the consumers.
The communication tone was carefully tailored for the main target group that values good and traditional meal, with domestic recipe in a family atmosphere.
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