Our client FRUVITA, a renowned juice company, wanted us to make something special for their new range of fruit nectars. That included the packaging, label and the visual communication design for seven different flavors.
Brand Identity Redesign
Our team, being expert in the FMCG for so many years (bragging intended), wanted to introduce something that would give the look and feel of consuming a completely nature and fresh product, but not in the obsolete and predictable way. It was of great importance to complementary combine both the nature, traditional elements and the playful and joyful character of the product, in order to efficiently and effectively reach out to all target groups.
We wanted to relevantly position the product on the market based on its visual identity, so it could contextually form the recognizable brand block. We poured all the attributes of the product in our final label draft, emphasizing the fruit and the burst of flavor contained in the product.