Everyone loves ice cream and everyone loves cakes. Is an ice cake a perfect combination then?
We aimed to depict that statement on the packaging with creating a unified personality of a premium desert associated with the cake, and a creamy deliciousness that only ice cream has.
Frikom is the market leader in the category of ice cream, frozen fruit, vegetables, fish and pastries. So we took special care in our approach to designing the products, bearing in mind the brand value and the connection that has with its consumers.
We designed each packaging in accordance with the genuine experience that each flavor brings – an Adventure of Senses and a Fantastic Journey through the galaxy of new refreshing tastes. The main art direction was to visually depict those elements associated with the flavor and texture of the frozen dessert. We then proceeded to place both tastes in relevant graphic context, deepening the narrative and call to action in the consumer’s consciousness.