…is so sweet we made a frozen yoghurt packaging out of her.
But seriously, we were assigned to develop an identity and a packaging solution for a frozen yogurt brand called “Yo Mama”.
The basic idea was to reinvent that ‘50s look & feel from the golden age of frozen goodies (shakes, ice creams etc.) but with the modern day interpretation.
Having being situated in a shopping mall, we wanted something that would go hand in hand with the consumers and their fast moving lifestyle. So we came up with this eye catchy and delicious packaging that reflects the product and also its sweet but dynamic nature.