It only takes a bit of pride and effort to
make a king out of Knjaz.
When it came to “Knjaz Miloš” it just wasn’t possible to leave the emotional factor aside, and we wouldn’t have it any other way. We took part in the tradition that lasts over 200 years, understanding that this heritage overcomes the boundaries of an ordinary product.
Like in every renaissance, our inspiration was found looking back to the iconic elements of good old times, only now introduced through a modern interpretation that brings back to life an almost forgotten image upon which we grew up.
Our team also helped “Knjaz Miloš” to incorporate Braille alphabet to its bottle, in order to retain the leading position in the FMCG segment as an available and approachable brand that has a special place in the lives of many.