Who said that playing with food is
supposed to be bad?
It is always a pleasure and a challenge to design something as exclusive and premium as Delicata pates. The main concept was to go with something that would emphasize the essential attributes of the brand and the atmosphere of the meal for which is intended.
Our team understood that we need certain leverage in comparison with the competition in order to reinvent that premium look&feel, so we took a trip in time to find inspiration in some of the many works of the great Italian art master Arcimboldo.
This art direction served us well to rebuild the image of the weary brand and to evoke the feeling of a homemade meal.