Startuj.com is the platform that helps young adults get their first work experience, find scholarships for studying in Serbia or abroad and much needed relevant information regarding possible career opportunities. The website functions as a separated niche site within the Poslovi Infostud Group, which is strategically derived as a sub-brand in order to form stronger connections with the main target group.
Bearing that in mind, we started redesigning the identity in order to communicate with the young audience in their own tongue. We came up with creative solutions that would be recognised by the target group as something from their own everyday life, which they spent mainly on digital platforms.
Start in no time
The brand name itself directly communicates a quick start, without much hesitation or complicated processes. So we poured that into the brand logo, which looks like a flash, a symbol of speed. It is a positive trait in the mind of those wanting to start their new life chapter without wasting too much time on irrelevant things.