Ever seen a cow taking a selfie?
We were in charge of redesigning the brand identity of regional dairy products leader “Imlek” and its iconic element “Moja Kravica”, which included the packaging redesign and the visual communication repositioning on the entire product range.
Our team developed a strategy based on the logic evolution of the brand identity, introducing a modern and appealing look & feel, without loosing the iconic elements of the visual communication in order to emphasize brand activity and retain emotional connection with the consumers.
Brand’s hero “Moja Kravica” got the new visual interpretation that delivers a modern, “selfie” look, without changing the original drawing, which was pretty catchy to do in order not to distrub something as iconic as that. This step was undertaken in order to multiply the status of “Moja Kravica” as the brand’s identity bearer and give it a more dominant and relevant position on the shelves.