It is always a pleasure to see your work making impact on the pitch. And when we say pitch, we literary mean a football pitch. This was an opportunity that let us explore our skills and ideas even more, to step out from our regular and everyday work.
The task was sensitive in a way that we had to create a sensation, that first visual contact that establishes and maintains emotional connection with the club, and being an ex European and World Champion, that connection is not something to be underestimated.
We wanted to pour all the compulsory traits of the Red Star, a club so rich with history, into our creative solution. We needed something dynamic and emotional, something that could evoke the feeling of almost being up there with other fans.