Vinarium is a wine brand from the historical area of Banoštor, famous for its vineyards and rich heritage. The story has it that the Roman emperor Marcus Probus was the first one to grow vines in Banoštor, carving the path for many in the centuries to come, so the entire area has a strong connection with the Roman times.
Since wine culture is one of the most popular ways of indulging all over the world, it has evolved so much that each target group, no matter the age, can find their own wine to suit their preferences and taste. We wanted to further exploit that fact in our approach of redesigning the Vinarium brand, to make a perfect blend of tradition and modern times. That way we make the tradition relevant in the conscience of today's consumers and their views.
The face of tradition in all its colors
Since the brand has a very strong Latin sounding name, we decided to take that as a perfect foothold for the further creative process. We honored the Roman heritage with creating a "face" of the brand, which was based upon the Roman goddess Juno. For the modern entity, we introduced the vivid colors that stand for the geographical characteristic of the area and its picturesque vineyards.